The Resource Centre, London: 27th - 28th May or 19th - 20th June An intensive two-day course on how to identify, engage and retain high net worth individuals as major donors to your organisation.

Attendance fee: £360 per person including VAT,
presentation materials and lunch.This intensive and practical workshop is designed to help charities to introduce or improve major donor fundraising programmes. It will benefit all those in your organisation with responsibility for identifying, securing and retaining wealthy individuals as donors, including trustees, appeal chairs, fundraising directors and major donor fundraisers.

The course examines in detail how to prepare your organisation to launch a major donor programme, develop strategy, identify suitable high net worth individuals, obtain background information on their interests, develop a successful ‘ask’ and retain donors, building their commitment so that the size and frequency of their gifts increase.

workshop content:
Charities’ income from major donor fundraising has almost trebled in the past 18 months (IoF research). This practical, ‘hands on’ two-day workshop is designed to help more organisations to benefit from this trend. The programme includes:

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an introduction to the history and philosophy of major donor fundraising

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guidance on how to identify and profile potential major donors amongst your supporters, and secure ‘new names’ of rich people potentially sympathetic to your cause

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tactical advice on how to attract the attention of major donors and prepare your organisation for effective major donor fundraising

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a series of case studies

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extensive training and practice on making an effective ask, with constructive feedback from the trainer and the group

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briefing on the leading UK philanthropists

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interactive slide presentation on sustaining major donor

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relationships, and building their emotional and financial commitment to your organisation

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interactive group work and practice on donor care techniques

The course is presented by Midé Akerewusi, Head of High Value Relationships at Scope, one of the UK’s largest disability charities. Midé was previously Head of Major Giving at the British
Red Cross.

“Midé has excellent presentational skills
and his experience and anecdotes demonstrated
thorough knowledge of the job he is doing.”
Tariq Ahmed, Director of Marketing and Communications, Community Foundation for Greater Manchester.

“I found the course inspiring, engaging,
educational, thoroughly enjoyable and informative”
Eseld Imms, Development Officer, Royal Geographical Society

“A very attractive approach and effective
workshop. Much more relevant than I thought
at the time of booking.”
Andy Bruce, Manager, Churches’ Commission for Racial Justice.

“Very enjoyable and enlightening.”
Adam Gallacher, Donor Development Manager, Royal Hospital

Organised by Action Planning in association with Third Sector