Tuesday 15 April, Thursday 12 June 10 am - 4 pm The Resource Centre, London An introductory one-day workshop presented by Action Planning on how to fundraise successfully for capital projects.

Attendance fee: £145 per person including VAT,
presentation materials and lunch.This intensive, ‘hands on’ one-day workshop is designed to enable participants to acquire the particular tools and skills required to deliver a successful capital fundraising programme.

Presented by Margaret Martin, Director of Capital Appeals at Action Planning, and colleagues on the Capital Appeals Team, the workshop will help you to:

Margaret Martin

“A very interesting day, particularly hearing case studies of successful campaigns.”
Benjamin Morrison, Head of Capital Appeals, Jewish Care

“It was impressive to get such a wide range of input from practitioners who really know their subject.”
Mary Harvey, Fundraising Director, Notting Hill Housing Trust

“A thought-provoking workshop on what
is entailed in running capital appeals.”
Sue Hedger, Fundraising Manager, Yeldall Manor


workshop content:
This workshop will help you to:

•

devise a planning process which takes your project from inception, through feasibility testing to full implementation

•

identify and profile potential institutional and individual donors who may be prepared to support your project, using wealth screening to identify high net worth supporters

•

implement a feasibility study which establishes how much is likely to be raised and from what sources

•

develop and test a persuasive ‘case for support’ and tailor this to the needs of each potential funder

•

recruit an effective appeal committee, and equip members to make an effective ‘ask’

•

implement the ‘private’ phase of the campaign in which major gifts are sought from key institutions and major donors

•

follow this with an effective ‘public phase’ which motivates the wider community and other stakeholders

Organised by Action Planning in association with Third Sector and Baker Tilly