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Creating
the Committee
Identifying and recruiting for success!
Identifying and recruiting an
Appeal Committee can appear to be one of the most
challenging aspects of any capital appeal. Whilst
appeals forge ahead without voluntary leadership,
doing so can narrow the scope of possible sources
of funds and limit opportunities to secure big
gifts from major donors.
Whilst there are many preconceptions about who and
how many people should sit on your Appeal Committee,
in reality Committees come in all shapes and sizes
and are as unique as your organisation. What's more,
in our increasingly busy world, the 'Virtual Committee’ is
fast becoming a way of securing the support of volunteer
leaders whilst acknowledging the demands on their
time.
Our 'Creating the Committee' programme has been specifically
designed to help you identify and recruit those who
will provide the voluntary leadership your appeal
needs to succeed. It comprises:
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Campaign
Evaluation - What
is the nature and scope of your appeal, what
opportunities are there to inspire and engage
volunteer leaders locally, regionally or nationally |
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Organisational
Research and Evaluation – What
is the background of your organisation, who
are your Trustees, who are your beneficiaries,
from where do you derive your existing support,
what is your track record in engaging the help
of volunteers. |
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Prospect
Research – Identifying and evaluating
potential people to invite on board, analysing
with whom your organisation has links and/or
relationships. |
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Cultivation
and recruitment - Develop individual
recruitment strategies for Campaign Chair and
each prospective member. |
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Creation
of Management Materials - Terms of reference,
job descriptions, policy and criteria for Committee
members. |
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Initial
Meetings - Guidance both to your fundraising
team and the Committee for initial meetings.
Specifically offering help and advice on strategy,
major donor policy, prospect list, individual
and group roles and solicitation techniques. |
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Practical
Alternatives – Developing
an alternative strategy should the creation
of a committee prove unrealistic. |
Action Planning's 'Creating the Committee'
programme will be tailored to your precise needs
and circumstances encompassing all or part of the
process of identification and recruitment depending
on your needs and available skills and resources.
We look forward to discussing your precise requirements.
Download
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Download
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examples of our work
Attlee Foundation
Feasibility study for and
implementation of a £3million
capital appeal for a children’s
centre. Including research, bid
writing and fundraising support
Corrymeela Community
UK, Ireland & US capital appeal
feasibility study and
implementation. Support included
mentoring for a capital appeal, bid
writing, recruitment of an Appeal
Director, development of fundraising
matrix, capital fundraising training
Disability Challengers
Feasibility study for and
implementation of a £3m capital
appeal for a new Challengers Centre
for disabled children and young
people
London's Arcadia
Implementation of a capital appeal
for heritage projects in the London
Borough of Richmond upon Thames
through finding funders and writing
bids over a long term period
Topolski Memoir
Implementation of £1m matched
capital appeal to restore the memoir
and capital bid to Bridge House
Trust
Beacon Centre for the Blind
Feasibility study for building a
residential home and day care
centre totalling £4m
Leonard Cheshire Foundation
Support for two capital appeals,
strategic advice to the central
fundraising team and presentation
to directors on major donor
fundraising
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